The UK DMO (the body responsible for the design and delivery of the DRS across England, Scotland, and Northern Ireland) has announced:
- its new trading name (Exchange for Change)
- its brand icon that will appear on every bottle, can, and return point under the scheme. They say it the “icon shows bottles and cans turning into coins, designed to be instantly recognisable in households, shops and communities, and to reflect the full range of eligible containers within the scheme.”
What we don’t have yet is any (public facing) formal guidance on how and when to apply the logo, placement and sizing, etc. However, Exchange for Change says that “in the coming weeks” this will be shared and that “Supporting producers, retailers, wholesalers and hospitality will be a key focus as we move into this next phase.”
Please get in touch with Nicola Smith if you would like to discuss further.