On July 1, 2026, the US Department of Transportation issued a notice of proposed rulemaking to revamp its rules related to air fare advertising. Specifically, DOT proposes to amend its rules to allow air fare components to be displayed with the same prominence as the total air fare price; eliminate prescriptive advertising regulation stating that components or a fare may not be presented in the same or larger size as the total price; and rescind nine air fare price advertising guidance documents. DOT is accepting comment until July 31, 2026.
