Regulation of per- and polyfluoroalkyl substances (PFAS) in consumer products continues to accelerate across the United States at the state level. In addition to phase-outs and bans on certain consumer products containing PFAS, state regulators are turning to labeling requirements as a tool to drive transparency and liability.
One notable recent development comes from New Mexico. The New Mexico Environment Department (NMED) formally proposed a rule to require consumer-facing labels on products containing intentionally added PFAS. On March 23, the New Mexico Environmental Improvement Board (NMEIB) officially approved the rule, making New Mexico the first state to require such labels on all products containing PFAS, even if those products are currently exempt from reporting/disclosure obligations to the state. The labeling requirements will go into effect January 1, 2027.
Although the precise label is not yet finalized, the required label is expected to consist of an Erlenmeyer flask image containing the word “PFAS.” For products other than complex durable goods, this label will be required to appear on the product and in some cases the packaging as well. For complex durable goods (defined to include products with a useful life of at least five years and composed of at least 100 components) the label need not appear on the product but must be included in a consumer-facing product specification sheet and operation and maintenance manual.