Over the past several years, circular economy goals have become nearly ubiquitous in corporate sustainability strategies.

This trend is driven by a number of factors, including consumer interest in sustainable products, opportunities for generating circular revenue — i.e., generating revenue at multiple points in a product’s life cycle, such as through product collection and refurbishing — and the presence of circular economy metrics in commonly used voluntary sustainability standards, such as those issued by the Global Reporting Initiative and Sustainability Accounting Standards Board.